to the official website about the multi-awarded musical producer and composer Edu Luke.
Born in São Paulo, Brazil. Raised in a family of musicians, I had the privilege to be surrounded by musical instruments and deep artistic atmosphere since day one. Tired of hide his guitars from me, dad gave me my first one. For recreational reasons mom taught me vocal harmonizing, and grandma gave me notations lessons. At some point in my early life I tried to avoid my fate by join a basketball team. I even got some medals and a beautiful state champion trophy. But some time later I was kind of fired by the coach due to my hair that was getting too long. As a protest, I joined a Metal Band.
The metal stuff was really fun (still is) but not enough. I started to flirt with jazz, then R&B, then classical, samba, hip-hop… well, pretty much everything. So I buried my head into musical courses and joined many different bands and projects. Sound engineering and production was a natural consequence. And spent sometime in NYC was a peak on that process to set my mind into industry's standards. Then I recorded my own projects such as CosmoBamba and produced music for many Latin Grammy nominee artists, Cannes Lion's winner advertisement campaigns, Brazilian popular TV shows and cinema. So here I'm, a musical producer. Dog and cat owner. Who loves to collect stamps in my passport and eat sushi.
Through my own multi-awarded company HEFTY, I composed and produced music for brand campaings around the globe such as Converse, Bank Of America, Puma, Mercedes Benz, Diesel, Gillette, McDonalds, Stihl, Nixon, Chopard and so on. Dozen of Lions (including a GP) and pencils on our shelve. So yes, we know what we are doing. Check Hefty's portfolio by clicking here.
My credits includes the main themes, original soundtracks and arrangments for MTV (Bumpers), Rede Globo (Aquele Beijo, O Astro, Malhação). Disney (High School Musical BR). Record (Rebeldes, Os 10 Mandamentos, A Fazenda) SBT (Ídolos - Brazilian version of American Idol) and many more.
Music produced by me are featured in movies such as Sexo com Amor? (by Wolf Maia), Transimigration (by Sheldon Schiffer), High School Music "O Desafio" (by Cesar Rodrigues) and the prized acclaimed Caroline Leone's short film Joyce.
Besides spend quality time with my family and friends, photograph and cycling are my favorite distractions.
By photograph, I mean carrying a heavy DSLR camera with a bag full of lenses through my trips around the globe and think it's ok. Some of the results can be appreciated at this Flickr page.
By cycling, I mean waking up 4:00 AM during working days to meet the peleton and pedal my ass off on a road bike, so I can be in decent shape to keep up the pace with my fellow mates at weekend's mountain bike or cross country local races.